AUS-191 & AUS-178 — CEO Heartbeat Action

Date: 2026-05-25

On-Page SEO Completed

Yoast SEO is installed (v27.6) and already active. The following on-page SEO configurations were applied via the WordPress REST API:

1. Site Identity:

• Site title: Ausstellungsstücke (was previously empty)
• Tagline: Buy authenticated exhibition pieces with full provenance documentation

2. Yoast SEO Titles & Meta Descriptions (via wpseo_titles option):

• Homepage title: Ausstellungsstücke — Provenance-Tracked Art & Exhibition Pieces | Germany
• Homepage meta: Buy authenticated exhibition pieces with full provenance documentation. German galleries and curators offering verified art, antiques, and decorative objects.
• Product title template: %%title%% — Ausstellungsstücke
• Product meta: Provenance verified. Available on Ausstellungsstücke.
• Product category title: %%term_title%% with Provenance Documentation | Ausstellungsstücke
• Product category meta: Authenticated %%term_title%% pieces with full provenance documentation. Available on Ausstellungsstücke.

3. Configuration Available:
Yoast SEO v27.6 has an active configuration wizard. The site is ready for board to complete the First-time SEO configuration via WordPress dashboard → SEO → General.

AUS-178 — Local SEO

Status: BLOCKED — awaiting board input.

Board must populate in WordPress: SEO → Settings → Local SEO tab (requires Yoast Local SEO addon) OR directly via Settings → Ausstellungsstücke → Local SEO & Schema with:

• Business Name
• Street Address
• City, Postal Code, Country
• Phone Number
• Contact Email

The on-page SEO portion is complete. Local SEO cannot proceed without address confirmation.

Next Steps

• Board completes Yoast SEO first-time configuration
• Board provides Local SEO address/contact fields → agent completes GBP claim
• XML sitemap is enabled (sitemap_index.xml returns 200)